Cell C

THE CHALLENGE
Sustaining dominance amid shifting factors

Cell C approached BSC with plans for a new turnaround strategy and roaming network cost model. Despite having already established significant market presence, Cell C knew they needed to respond quickly to sustain growth and achieve dominance in evolving market conditions. 

CONTEXT
Building lasting competitive incentives

Sensitive to potentially losing market share to competitors, they knew they’d need to respond quickly to evolving factors - in this sense, they would require from BSC more sophisticated analytical and product management support.

In order to help Cell C independently sustain the planned project outcomes long term, the solutions itinerary would need to be designed such that Cell C’s teams would be empowered to monitor and progress growth incentives long after concluding their engagement with BSC.

DEDICATED PARTNERSHIP
Delivering detailed, global performance tracking

One of the early, high-level aims was to help Cell C’s Executive Committee easily and effectively track global performance across all products and regions.

To this end, BSC and Cell C’s commercial ExCo team would partner to develop automated weekly and monthly reports for enhancing decision-making while helping drive regional sales activity.

SOLUTION
Full-spectrum analytics and profitability diagnostics

In addition to enhancing executive decision-making agility, BSC offered extended analytical support into the product, CVM, and regional sales teams that would help optimise workflows and outcomes in key areas, including:

• Product development
• Strategic campaign planning
• Competitor analysis
• Base management
• Business planning

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In order to bring even progress in each of these critical factors, BSC would engage with Cell C’s ExCo team weekly to run analyses, review insights and discuss product changes with a view to accelerating market traction.

Finally, a network profitability diagnostics model was developed to assist the business in optimising their network capacity and manage costs more effectively.

SUMMARY OUTCOMES
Activating authority and new market potential

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Combining dedicated partnership, advanced analytics support and profitability diagnostics, BSC successfully empowered Cell C’s ExCo team to proactively respond to changes in the market and emerging customer needs.

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BSC also successfully contributed to the refinement of multiple products that were implemented to successfully manage network utilisation, allowing for cost and usage optimization.