Anglo Platinum Plc
Anglo American Platinum (AAP) is the world’s foremost producer of platinum and platinum-group metals, accounting for almost 40% of global supply. As a significant innovator of sustainable mining methods, AAP also manufactures advanced new technologies for developing underground tunnels.
THE CHALLENGE
How to bring sustainable mining innovations to life
On engaging BSC Global, AAP needed a compelling, intuitive and evocative way of onboarding key stakeholders, clients, and the wider market into the use cases, advantages and implementation process of their newly-developed Mobile Tunnel Borer and twin Decline Exploration Tunnel technologies.
The medium that would carry messaging around the product unveiling would need to ignite enthusiasm while showcasing the new technologies’ potential for developing underground tunnels more efficiently and sustainably.
CONTEXT
Transcending tired and traditional media
To fulfil the brief, BSC’s Reality Science team needed to convey the required conceptual messaging in a way that could be more intuitively memorable than a traditional brochure format, and less technical than specification sheets prone to over delivering on granular technicals while underdelivering on excitement.
SOLUTION
Stimulating both imagination and understanding
Although BSC’s Reality Science competency is capable of delivering extended, augmented and virtual reality solutions, a traditional video format was selected as sufficient for satisfying the project objectives.
Produced by BSC’s Reality Science team, the final video was deliberately shot with succinct impact in mind, holding audience attention by combining high production values with evocative visuals and an easily-appreciated explanatory narrative.
In terms of messaging, the video sequencing reveals how AAP’s Mogalakwena Sandsloot pit has been extended to include underground mining practices leveraging AAP’s newly-developed Mobile Tunnel Borer in unison with traditional drill-and-blast technology.
SUMMARY OUTCOMES
Activating authority and new market potential
Equipped with a striking, high-fidelity visual means of inducing peers, clients and market into their sustainable mining technologies, AAP are now better able to simply and intuitively showcase often complex mining paradigms prone to ambiguity.
The final video clearly and confidently conveys the R&D milestones reached and potential value of the Mobile Tunnel Borer to both upper management and stakeholders, while elevating AAP’s status as a leader in FutureSmart ® Mining.
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