Anglo American

THE CHALLENGE
Stirring stakeholder imagination

The Anglo American team needed an intuitive, evocative low-friction means of:

1. Showcasing and explaining the newly-proposed Vertical Ore Stoping method (VOS) to stakeholders.
   
   
2. Demystifying specific challenges associated with legacy Open Stoping Mining methods.
   
   
3. Quickly generating proactive enthusiasm in both technical and non-technical audiences, as well as key decision-makers positioned to facilitate progress.
   
   

To fulfill these three core objectives, the mode of communication would need to be intuitive enough to facilitate rapid understanding of VOS in theory, while simulating enough to illustrate how the theory of VOS would turn into practice.

In this sense, traditional, text-based mediums - brochures, documentation, presentation slides, and so on - would fall short of the target.


SOLUTION
Showing the story of innovation and progress

The requirements discussed clearly pointed to video as the medium of choice for conveying the mechanics and potential of Anglo American’s newly-developed VOS method of mining.

The final cut, produced by BSC’s team, didn't need to be lengthy. In fact, conciseness was a benefit. Though it did need to showcase how the new VOS mining method would reduce operating and maintenance costs - while also highlighting certain advantages of adaptable versatility versus legacy mining methods for large steep dipping ore bodies.

SUMMARY OUTCOMES
Low friction, high impact understanding

Armed with a lucid, evocative and engageable means of activating both market and stakeholder enthusiasm, the Anglo Team are better-able to offer succinct insight into the engangling complexities that the new VOS method of mining would help overcome. VOS Method features, values, advantages - Anglo American’s team can repeatably and reliably induce any audience into full comprehension of every aspect of the VOS method’s innovations.

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